banner ad development
When it comes to driving more traffic to your website, few tools are as effective as a well-placed and interesting banner ad. Banner ads are typically placed on websites that your prospective customers will also find of interest: either product or information related. As such, you need to make sure your banner ads are written and designed to attract users to your website and your products.
Depending on the nature of your site, banner ads are also an excellent way to generate revenue from your website and newsletter mailings. There are many different ways you can sell and manage advertising units on your websites. Banner ads are usually priced based on one of two methods:
Cost Per Click (CPC) - allows advertisers to pay only for the banner ads that are clicked on by a visitor
Cost Per Thousand (CPM) - gives you 1,000 impressions of your banner ad before you are charged
In most instances the CPC method is better because you may receive a large number of displays before a visitor actually clicks on an ad. And, in theory, a visitor who clicks on your ad will more likely become a customer.
Banner ads come in all shapes and sizes. The most popular are:
- Leaderboard = 728x90 Pixels
- Banner = 468x60 Pixels
- Sky = 120x600 Pixels
- Square Button = 125x125 Pixels
Yahoo! has a great document on all the various banner ad sizes that are typically used. This can be found in the Stencil Kit provided by Yahoo!.
Rescuedsites.com is well-versed in all banner ad services. We’ll work with you to define your project goals then develop the most creative and cost-effective solution for your banner ad needs.
Additionally, Rescuedsites.com can manage all aspects of your advertising campaign, from determining the appropriate advertising outlets and negotiating rates to tracking all click through and conversions.
Let Rescuedsites.com banner ad services design yours today.
Latest News
View new websites.
Check out our client gallery. We’ve added more than a half dozen recent Rescued Sites. Contact us today to add your site to the list.
Request more information
If you need help planning your website, are totally lost or just have questions – Please call or send us an e-mail.
