content management system (CMS)
One of the easiest ways to redesign a website that can be updated on a daily basis is by having a professional website designer build it using a content management system. By choosing to build or add a content management system with your website redesign, you will have the ability to dynamically add content to your website whenever needed.
This can be done through web-based administration. You may even delegate several users to update different aspects of your website through their own secure area of the system.
Rescuedsites.com currently utilizes the Expression Engine® content management system. This is one of the premier content management systems available today.
Advantages of implementing a content management system
Search friendly URLs – Most content management systems by default create search engine friendly URLs as new content is added to the system. These are URLs that are easy to index by search engines. URLs that contain parameters are typically used in custom database driven systems. These parameters sometimes cause issues with search engines and limit the level of indexing for your website.
Database driven – All of the content that is delivered through a content management system is stored within a database. This offers a high level of flexibility when it comes time to reorganize content or change the style of a given website.
Templates – Site templates are created for content management systems. These core templates are used in the development of additional pages for your website. This creates additional flexibility if there is a decision at a later point to revise the overall look and feel of the website.
Permissions – Content management systems allow you to have multiple content authors who have responsibility for a given area of a website. The authors can be granted permissions to create and modify sections of the website to which they are assigned.
Permissions also give you the ability to create “private” sections of your website which require a registered user and login.
Website Analytics & User Tracking – Analytics are becoming one of the most important facets of a website today. By having a detailed understanding of how your visitors are interacting with your website, you can modify or develop new content that users seek.
Rescuedsites.com can create an analytics account and embed the required code elements within each of your website pages, or the overall templates used by your content management system. This will allow you to obtain a fine level of tracking detail for each page of your website.
We will work with your team to design the right content managment solution for your website needs. By having a solid foundation with a content management system it provides the flexibility both today and tomorrow.
Talk to one of Rescuedsites.com’s website professionals about how your company can benefit from a content management system.
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