e-mail marketing and campaign development
E-mail marketing campaigns are a great way to provide frequent updates about news within your company. They provide an extra level of customer service and communication. Some common topics used in e-mail marketing campaigns include:
- General company news
- New products and services
- Sales and special events
- New content updates on your website
- Customer service information
- Targeting loyal customers
The Do’s
With the advent of e-mail came the proliferation of junk mail. The last thing anyone wants in their mailbox is more junk mail. As such, there are some pitfalls to avoid when starting an e-mail marketing campaign to ensure that your e-mail is not flagged as spam.
- Provide a clear, relevant subject line
- Provide a link to view your e-mail on the web
- Provide methods for your audience to “unsubscribe” or “Opt Out”
- Collect e-mail addresses legitimately (online forms, direct phone conversations)
- Obtain confirmation of new list sign-ups
- Provide clear contact information when sending
- Include a text version if sending an HTML e-mail
- Be consistent in your schedule
The Don’ts
- Don’t buy e-mail lists
- Don’t send unsolicited e-mail
- Don’t overwhelm your users with information
- Don’t always sell
- Don't use words such as "free" or "win"
- Don't require any plug-ins (Flash, QuickTime)
- Don’t fill with heavy graphics
While there are a lot of do’s and don’ts to e-mail marketing, you don’t have to get confused. Rescuedsites.com can create and manage your e-mail campaigns from beginning to end. We’ll target your messages and make them attractive to your customers.
RescuedSites.com powerful e-mail services include:
- Custom-designed HTML template consistent with your current brand standards
- Quality, original content including relevant well-placed keywords
- Seamless integration with existing e-newsletter providers (including Vertical Response, Constant Contact, Campaign Monitor, Mailchimp and more)
- Complete database subscription management
- Compatibility with both PC and Mac computers
- Reliable results sent directly to you
- Test e-mail before final product is released
- No limit to the number of e-mails you send every month
- Opt-in builder to help you collect the info you want from recipients
- Management and segmentation of lists
Rescuedsites.com offers methods of tracking your readers, managing your subscriptions and testing your e-mails.
We can also assist with planning the right campaign and developing all aspects of your program. We offer design, copywriting, and website management services to ensure your campaigns run as effective and smoothly as possible.
Additional Resources:
FTC Spam Website - http://www.ftc.gov/spam/
Get results with a targeted e-mail marketing campaign with Rescuedsites.com today.
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