search engine marketing services
The major search engines like Google, Yahoo! and Bing do not just take keywords and phrases into consideration when they rank your site anymore. They also take into consideration the content on your pages, how often you update that content and the number of pages on your site that link, both from outside sources (backlinks) and within your existing site.
Establishing a strong web presence is not something that will happen overnight. It takes a dedicated search engine marketing plan to promote the visibility of your website. This plan includes the purchase and placement of paid advertisements, paid inclusion and contextual advertising.
All these paid placements are meant to develop links from other websites that link back to your site, also called “backlinks.” The more backlinks your site has, the higher your website will rank with the search engines. That’s because the backlinks are establishing you as a reputable company. It means other people are referring to your site as a source of credible information. Therefore it appears to the main search engines that you have more expertise in your field than your competitors.
Backlinks can be established not only through paid advertisements, but also through blogs, online directory links, text and banner advertisements, news articles, press releases, social networking sites and more.
The team at Rescuedsites.com can review your custom campaign and develop a long-term strategy and online marketing implementation plan. We’ll consider all of the available media and determine the right solution for your company from traditional to online channels.
As part of a search engine marketing plan for your website, we will:
- Complete a website refocus for search engine optimization, or SEO
- Manage link building identification and partnership
- Manage your online advertising campaign
- Monitor and management the analytics of your advertising campaigns and offer suggestions for further optimization efforts
- Create link bait, which is content developed through blogs, social networks, and more that naturally attracts visitors to your site by forming discussions and fostering curiosity
- Develop press releases
- Manage e-mail campaigns
- Manage e-newsletter campaigns
Start building your website's presence today. It takes time. What are you waiting for?
Latest News
Brad London, Director of Technology for Rescuedsites.com, was selected as a panelist for Business First of Buffalo’s Power Breakfast discussion on using social media and online social networks to promote ideas, products and services in business.
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