online copywriting
Let’s start with the basics. What is copywriting?
First, it’s the words and the message. Your current and potential customers are busier than ever. Say what you need to say, but present it clear and direct. You don’t have the leeway to waste words or messaging on anything but good, on-point communications.
Second, our website copywriting services go beyond words. They also involve highly-detailed proofreading. Yes, the words will be accurate under the watchful eye of a good copywriter. But it goes further – to flawless, consistent elements throughout a website, brochure or campaign. Here we’re talking about consistency and accuracy in design, style, layout – AND words.
Is the company name using the proper hyphen and copyright symbol throughout?
Is there proper white space around the company logo?
Is that the exact shade of signature green?
Why do those pictures have a box around them, yet these don’t?
Can we legally make that sales claim?
You see, copywriting at Rescuedsites.com and our parent company J. Fitzgerald Group also means we are the brand police on your behalf. Your guardian of corporate standards – even if your corporation consists of seven people and an identity package that revolves around your business card logo with the purple square.
Making the copy fit the format
With copy, there is no one-size-fits-all message for everything. Sure businesses do it all the time, using the same brochure copy on their website and in their ads, but that’s just not effective. Good website copy is presented in a format that’s tailored to be put online. It's search engine optimized when you receive it.
Rescuedsites.com copywriting services will take your core message, perhaps from a brochure, and optimize it for the web, other sales literature/collateral, the news media and more.
The benefits of professional copywriting for website redesign:
- Content that is accurate and on-target
- No typos or grammatical errors
- Search engine optimized web text (using your business keywords and other tactics) to make it more search friendly
- Headlines and copy that make people WANT to read your site or ad
- Engaging content that creates buyer confidence and trust
- Website copy that’s designed in collaboration and harmony with the design around it
It’s not all or nothing.
Many of our clients at Rescuedsites.com don’t want or need full copywriting services for their website redesign efforts. They know what they want to say and they think they have it down. No problem. We don’t need to re-invent the copy for the website. In such cases our copywriters may make just a few simple copy adjustments, add some effective headlines and lend another set of eyes to ensure everything that faces your customers is 100% up to your standards – and ours.
A word about errors.
Proper grammar and spelling is critical. When you have errors on your website or in your materials, it reflects negatively on your business and can cost you customers. Don’t do it. Better yet, go with professional copywriting services from Rescuedsites.com. You’ll look great at that next customer first date (meeting) and smile when they commit for the long-term relationship.
Have your copywriting and proofreading services done by the pros at Rescuedsites.com today.
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